“In a world of disruptions, some will be storytellers, and some will be storymakers. It is the storymakers that will be the heroes of the future.”



The BLACK SWAN THEATRE is built upon a balanced adaptation of both scientific and philosophical approaches to wellbeing and resilience.

We believe that “survival of the fittest” doesn’t necessarily mean being the fastest or the strongest, but rather being fit, agile and adjusted to your specific environment and time. This is as true for the individual as it is for business.

At the heart of BLACK SWAN THEATRE is a desire to support sustainable and resilience-building change – both in business and society – so we can plan for our preferred future.

From advisory and incubation to a think-do-rethink tank, we have designed our offering to help organizations, entrepreneurs and communities meet each other in a way that delivers the most impact, growth, and prosperity.


THE AGENCY is one of the arms of BLACK SWAN THEATRE. It was formed to offer strategic support with a focus on illustrating areas where technology, policy and societal partnerships will be necessary in order to respond to constant changes in the marketplace. To put it simply, we help organisations to mitigate economic and societal consequences, capture IP’s and new markets, design new products and services and by doing so, bring strength, growth and resilience to their business.


Our MIND-HIVES are designed to support you to better ask the questions that can define your vision. Coupled with our Think-Do-Rethink Tank approach, our engagement model helps you to better understand and identify Black Swans and build models of monazite growth in current and future paradigm.

MIND-HIVE activity can be applied, but is not limited to, design interventions, ideation and rapid prototype development around both strategy and business development, products and services, paradigm design, discussion panels and keynote events.

We tackle the fundamentals building blocks of innovation and creatively - Vision, Collaboration and Structure. We work together with you and your team to understand your pain-points, eliminate or design friction and strengthen your resilience and sustainability abilities across the organisation.

I: Vision

We engage with organisations decision/policy makers to better understand the current paradigm and challenges.

We use our network to explore and map potential futures where we bring together facts, ideas and viewpoints that will challenge the current paradigm.

II: Collaboration

We bring action and impact to thought. Supporting the outcome from Step I, we help organisations realize the changes needed to implement the vision. We design internal and external collaboration effort needed for services and products that will drive the biggest possible market growth while defending the company core earning models.

III:  Structure

We design a series of experimentation that enable the organisations to “expand the pie” of their core earning model. We design and define new revenue streams, product and services to expend leisure time and maximise profit We help our clients to help their clients by introducing new spin-off business ideas, new companies and additional earning models and brand strengthening projects.


Our FOOD FOR THOUGHT platform is primarily aimed at executive level management  and quite unlike anything you have encountered in your professional life.

Give us your best executives and decision-makers, and we will give you the opportunity to reimagine your business, create ideas for spin-offs, and more, while ensuring that your progress is based on the latest insights and reflects the aims of the United Nations’ Sustainable Development Goals.

We will take your executives to a high-end, discrete and creative location and present them with topic-specific panel debates and keynotes, with one-to-one conversations with our experts and speakers around your specific business challenges over dinner.

Our global selection of keynote speakers and subject-matter experts represent the brightest minds of today and span every conceivable topic and industry.

We approach every topic from three angles:


How will your government adapt to meet tomorrow’s challenges? What should you be discussing right now?


How will the 4th Industrial Revolution affect your nation/city/business or education system?


What implications do the coming changes have on our way of life? Our economy, our social structures? And how can we prepare?


We offer strategic business reviews with a focus on the realities and potentials of tomorrow. Our recommendations are informed by the UN’s Sustainable Development Goals and scientific advances in the field of sustainability and economic development.

We also help companies to understand the implications of the latest scientific technical summaries from the UN and IPCC, so your brand stays relevant in a rapidly changing world.


We can help you shine a spotlight on your ability to THINK, and more importantly ACT differently to other players in your industry with targeted events and experiences that will make a global impact.


Experimentation is the best way to find the right path forward. We can help you ideate, establish and execute community impact projects that make a difference in the lives of your customers, while building resilient, sustainable and improved brand perception.

Through experimentation we can help you define models to scale-up new and profitable business ideas that can create a positive economic and social local impact, while also improving brand perception.


We firmly believe it is time to go back to the established benefits of investing in the local communities and villages that make-up our cities and suburbs.

While most accelerators exist in corporate basements, or remote single buildings, we have developed a new model of ideation for impact. We call it “Innovation without Borders”. By partnering up with both international corporations, local companies and real-estate developers, we can fragment and spread out our entrepreneurs into the communities that we aim to impact. By doing so we are able to directly engage with real people and create a unique feedback loop, reinforce the relationship we have in developing their communities, and drive growth and prosperity.

We work with our clients to reduce response time in the face of unpredicted events, and to develop a keener sense of curiosity and innovation. We do this by bringing together entrepreneurs, traditional corporations, policymakers and academia in an environment that is both unique and real, where we create a stage to identify frictions, inspire, innovate and evolve together to build a better tomorrow.

THE SYNDICATE is a joint venture between BLACK SWAN THEATRE and Smarter Industry Sweden.


(Coming Jan 2021)

This is our strategy-driven global impact advisory-board-as-a-service platform. The Situation Room brings together senior forward thinkers, academics, strategists, futurologists from across globe to solve your greatest challenges.

The Situation Room design and implant a conversation-driven environment tailored to simulate and exercise areas where technology, policy, and societal partnerships will be necessary to respond to emerging (and current) economic and societal consequences, and identify new economic, societal, and earning models.

To learn more about who are the members of The Situation Room and how you can engage with them, please contact us


We’re a group of senior forward thinkers, academics, athletes, strategists, futurologists, artists, writers, ecologists and business designers from across the globe. Our vision is to create a true and lasting impact on our way of life by harnessing the agents of change for the common good. We do so by asking questions that challenge the impending changes we face and provide direction toward preferred futures, across policy, business and society.


Åsa Lind Chong
‭+46 76-813 59 99‬

Co- Founder
Eco Strategy , & Policy Innovation


Trevor O’Rourke
+46 73-540 50 27

Co- Founder
Communication & PR


+46 73-540 50 27

Co- Founder
Behavioural Strategist


Jonathan Converse
‭+46 70-818 57 75‬

Chief Strategy Officer
CEO at Smarter Industry Swedent


Mats  Johansson

Network & Pertnerships


Bowman Heiden

In- house Applied Creativity
Co-Director at Center for Intellectual Property


Dinesh Mllipeddi, PHD

Sustainability & Material Science


Aric Dromi
‭+46 76-621 04 62

Co- Founder
CEO, Choice Architect


VOLVO PENTA - Ledningsgrupp

Malin Schwartz‭

Senior Vice President, Brand Communication and Marketing
Volvo Penta


Mariela Dabbah Headshot 2

Mariela Dabbah

Award-Winning Author & Global Speaker
CEO, Founder of Red Shoe Movement


Maria Svensson Wiklander

Founder, Gomorron Östersund & The Remote Lab


Bo Rex

Senior Advisor


Marie Walloin

Director at Berättarministeriet Göteborg



For General questions

Madia & PR

Partnerships & JV programs


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